Proud to Be a Farmer NZ is a platform built to shine a light on the good stories of New Zealand agriculture.

It exists to lift morale, restore balance, and remind farmers — and the wider public — that there is a great deal to be proud of in our farming industry.

Alongside people and communities, Proud to Be a Farmer NZ also highlights innovation, ideas, and tools that help farmers care for their land, their animals, and their businesses — and continue to operate as some of the most efficient and progressive farmers in the world.

At a time when much of the conversation around agriculture is negative or oversimplified, this platform focuses on the effort, the care, and the quiet wins that so often go unseen.

This is a starting point. Over time, it will become a home for positive, honest stories from across rural New Zealand — stories that reflect pride in farms, farmers, and the communities they support.